I don’t get it. I thought Facebook Ads are supposed to be targeted ads. Meaning – they display ads that are of interest, or at minimum, of relevance to me. Instead, my profile page is continually bombarded with ads like “Rachel Ray’s New Diet”, “Lose 3 Dress Sizes” and “Oprah’s Diet Challenge”. I’m starting to … Continued
Social media marketing: objective, audience, commitment
As a member of the American Marketing Association, I belong to a special interest group (SIG) focused on all things related to marketing strategy. On Friday, a fellow SIG member posted a question he had about creating a Facebook fan page. What he was looking for was advice on how to go about promoting his … Continued