I don’t get it. I thought Facebook Ads are supposed to be targeted ads. Meaning – they display ads that are of interest, or at minimum, of relevance to me.
Instead, my profile page is continually bombarded with ads like “Rachel Ray’s New Diet”, “Lose 3 Dress Sizes” and “Oprah’s Diet Challenge”.
I’m starting to get a complex here.
Like Facebook is trying to tell me something.
I’m being proactive and using the thumbs up / thumbs down feature below each ad as a way to tell Facebook these ads aren’t relevant to me.
But they still keep showing up.
It’s not that I mind seeing ads on my Facebook profile. I accept that in return for using their service, I will see ads on a regular basis.
But when I vote an ad down, and Facebook takes the time to ask me why, they should really listen to my reason and act on it.
I wonder if the issue is not enough companies are submitting ads on Facebook. And since Facebook has most likely promised these companies a certain number of impressions, my preferences go out the window.
And while TechCrunch recently asked if Facebook ads are going to zero, eMarketer is predicting growth in overall online ad spend from $24.5 billion in 2008 to $28.5 billion in 2009. Well the way it’s going, I don’t see Facebook Ads as driving this projected growth. If you have any stats on this, please share via the comments section below.
So back to me for a minute. It must be something in my profile…somewhere on my info page or on my wall that is triggering these ads to display. Perhaps Facebook is expressing concern that I’ve listed “baking brownies and chocolate chip cookies” as some of my favourite activities.
Thanks Facebook. I guess you, Rachel Ray and Oprah are all looking out for me.