Justifying my Rock Band purchase

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IGN Entertainment and IPSOS MediaCT recently released findings on a study about video gamers.

Turns out, if you are into video games, you’re more social, have a good family life and have, on average, higher incomes than people who don’t.

This means my recent purchase of a PS3 and Rock Band is completely justified.

Also of interest:

  • The average age of a gamer is above 30 years of age
  • Gamers are typically early adopters of new technologies and are seen as pop-culture influencers more so than non-gamers
  • Gamers are more likely than non-gamers to pay a premium to be the first to try new technologies on the market
  • Gamers consume media differently than non-gamers – spending more time (per week) on the Internet, watching tv and listening to music

IGN Quote:

“This study confirms both the active engagement and diversity of the videogaming audience – something our core advertisers have known for a long time,” said Charlie Barrett, SVP of Sales for IGN. “For mainstream marketers, this data serves as a great piece of evidence that videogamers represent a valuable audience of smart, influential and active decision makers.”

So all you marketers out there – don’t count the gamers out!

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