…or at least a paycheque or two…
I had a rant on Twitter a couple of weeks ago about Goodlife and how they wanted me to sign a six-month contract for personal training at a cost of $3800. Before tax.
I’m not inept when it comes to working out. I’ve been weight training for years.
What I was looking for was someone to change up my routine – spice it up a little and then send me on my way.
I don’t need hand-holding when it comes to working out. What I need is change.
Since I’m a Goodlife member, I thought I’d check out what they had to offer. I found the experience really annoying for a couple of reasons.
- It was a waste of time. I explained to the Goodlife representative what I was looking for and he never stopped to say – you know what, we don’t provide that kind of training. Instead, I sat through a one-hour pep talk on what they could offer with the wham-bam price presented at the end. Talk about wasting each other’s time.
- He wanted me to sign on the spot! I said no – I don’t spend that kind of money without talking to my husband first and he said, “Oh you can use the phone here; I’ll leave the room.” Ha! Nice try, buddy.
When I got home that night I tweeted the experience and had many kind people offer suggestions on where and who I could get good personal training from at a fraction of the cost. Not only that, a few other people shared their own experiences about the sell Goodlife does with respect to personal training.
Like seriously? That’s the only kind of training you offer? Feels more like a deal with the devil than a personal training program.
I did some investigating of all the suggestions made to me and found that Tara from Motiv8 personal training offered exactly what I was looking for. Not only that, Tara comes to my house, with all the necessary equipment, to create a customized program just for me. She has set up a program I can do on my own and meets with me periodically to assess my progress and make adjustments where needed. Perfect. (I’m not sure if Tara has a website but you can email her at motiv8fitness at live dot ca for information on what she offers.)
Last week I was watching CBC news and they had a promo piece about an upcoming Marketplace investigative report on gyms that do the hard sell, make it difficult to end your membership, etc. Marketplace is calling their investigation The Big Gym Ripoff $earch, and they want you to answer a survey about your gym membership experience.
While I’m not saying Goodlife has “ripped me off”, I do feel that they tried to with a hard pressure sales tactic and an unrealistic expectation that I would actually put that kind of money down on the spot. The whole experience has left me feeling disappointed in them as a brand.
What’s interesting is that Goodlife has just recently launched a new marketing campaign about “the good life” to demonstrate that being healthy is more than being buff, more than what you see in the mirror.
The message is a good one but I don’t really feel it’s truly representative of the experience at that gym. And I guess I’m a little jaded about the campaign’s message after my recent experience inquiring about personal training.
What do you think about their campaign? Are you a Goodlife member? Do you have a similar experience to share? I’d really like to know.