Opportunity knocks…with Seth Godin

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Seth Godin – a marketing guru, best-selling author and entrepreneur – is inviting the right candidates to participate in a six-month “apprenticeship/not-internship/graduate school/charm school track-changing opportunity.” The idea is to offer people looking for change the opportunity to shift their careers / career direction without having to invest heavy dollars into going back to school. … Continued

Online info gathering & reputation management: it’s a search thing


If you’re a marketing communications professional you may already be using interactive and online marketing tactics to reach your target audiences. Even if you aren’t, you should be monitoring conversations on the web about your brand. It’s not just about reputation management though. Trolling the web for conversations about your brand is an opportunity to … Continued