As a member of the American Marketing Association, I belong to a special interest group (SIG) focused on all things related to marketing strategy. On Friday, a fellow SIG member posted a question he had about creating a Facebook fan page. What he was looking for was advice on how to go about promoting his … Continued
social media snack-ons
Social Media Breakfast 4: waking up to online communities
Organizers of Social Media Breakfast (SMB) Ottawa have a great lineup for their fourth event. Breakfast 4 brings together a panel of experts to talk about the value of online communities: Luc Levesque, Founder & General Manager, TravelPod (A TripAdvisor / Expedia Company) Gérard Métrailler, Senior Director, Product Management, Graphics, Corel Corporation Ian Skerrett, Director … Continued
socialmedian offers a lesson in listening
I belong to a social news sharing site called socialmedian. It’s a niche social network of sorts, now in public beta, that launched a few months ago. socialmedian enables you to share and follow news that matters to you and to the people who share your interests. Essentially, you can use your socialmedian account to … Continued
Americans prefer to interact with brands via social media
When you use social media tools on a daily basis, you can forget that to a lot of people, it’s a whole new territory. Yes that’s right, there a people (gasp) who don’t know what Twitter or Friendfeed are. Who don’t read blogs on a regular basis and wouldn’t know the first thing about subscribing … Continued