Opportunity knocks…with Seth Godin

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Seth Godin – a marketing guru, best-selling author and entrepreneur – is inviting the right candidates to participate in a six-month “apprenticeship/not-internship/graduate school/charm school track-changing opportunity.” The idea is to offer people looking for change the opportunity to shift their careers / career direction without having to invest heavy dollars into going back to school. … Continued

Online info gathering & reputation management: it’s a search thing


If you’re a marketing communications professional you may already be using interactive and online marketing tactics to reach your target audiences. Even if you aren’t, you should be monitoring conversations on the web about your brand. It’s not just about reputation management though. Trolling the web for conversations about your brand is an opportunity to … Continued

Social Media Breakfast 4: waking up to online communities

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Organizers of Social Media Breakfast (SMB) Ottawa have a great lineup for their fourth event. Breakfast 4 brings together a panel of experts to talk about the value of online communities: Luc Levesque, Founder & General Manager, TravelPod (A TripAdvisor / Expedia Company) Gérard Métrailler, Senior Director, Product Management, Graphics, Corel Corporation Ian Skerrett, Director … Continued

Blog news tracking sites – take your pick!

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Well here’s an article that may be of interest to those of you who like to blog search. Over at CNET.com, Josh Lowensohn gives an overview of seven (count ’em!) seven different blog news tracker services. There are the usual suspects, like Google Blog Search, Technorati and Techmeme, but the other services include: Blogrunner Newspond … Continued